Creative Direction • Art Direction • Graphic Design
I’m a creative and marketing professional with extensive experience developing brands, campaigns, and visual experiences across consumer, lifestyle, retail, and hospitality.
Grouper Fest
Three-week summer beer festival campaign inspired by Fort Myers Brewing Co.’s Mosaic Grouper beer.
Led the creative direction and visual identity for Grouper Fest, a three-week summer beer festival. Developed the campaign concept and creative system across event graphics, packaging, merchandise, promotional materials, and on-site experiences.
•Creative direction & art direction
•Campaign identity
•Packaging design
•Merchandise design
•Promotional graphics
•Experiential / event design
Can Packaging Redesign
Packaging redesign developed for retail distribution, with a focus on strengthening shelf presence, brand recognition, and visual consistency across the product line.
Apparel & Illustration
A collection of original graphics and illustrations developed for apparel and accessories, from concept and art direction through final product application.
Personal Work
A selection of personal paintings and drawings exploring illustration, color, character, and visual storytelling.
